I Am Not an Influencer. I Am a Practitioner, Teacher, and Guide.

First and foremost, I have nothing against influencers, and this is not meant to put anyone down. There are many people online who create helpful, beautiful, and interesting content, and I think there is value in that. Social media has allowed people to share knowledge, build communities, and introduce others to topics they may not have found otherwise. In fact, I use social media sometimes to share my work or knowledge, although I will admit...I am terrible at consistent posting! But my intention and presence online, whether it be me or my business, was never supposed to be influencer-based.

I think there is a real difference between being an influencer and being a practitioner (and yes, you can be both!). I have never really seen myself as an influencer. I do share my work online, and of course I use my website, social media, books, courses, and videos to reach people, but that is not the same thing as building my path around trends, views, or trying to keep up with what is popular or the next spiritual or altar hack. My work is not based on trying to create a certain image of witchcraft. It comes from my actual life, my practice, my experience, and the spiritual work I do for others.

For me, witchcraft is not something I step into just for content. It is part of my everyday life and the way I understand the world. It is in the way I work with energy, nature, ritual, intuition, the moon, the seasons, spiritual timing, and the unseen side of life. It is also in the way I teach, write, guide, and support people when they come to me with real situations, real emotions, and real questions.

I do love the beauty of witchcraft. I love candles, herbs, oils, smoke, old books, altar tools, crystals, and all the things that create a ritual atmosphere. Those things matter to me, but they are not the whole practice. Witchcraft is not only about how something looks or how aesthetic, flashy, and beautiful it appears. It is also about the work behind it, the intention, the study, the patience, the responsibility, and the connection that develops over time. That is the part I think can get lost online sometimes. Witchcraft can easily be turned into an aesthetic, a quick trend, or a simple “do this and get that” idea. I understand why that happens, because short content has to be simple and eye-catching, but real spiritual work is not always simple or instant. Sometimes it takes time. Sometimes it brings things to the surface. Sometimes it shows where resistance is sitting and sometimes it supports change slowly instead of all at once.

That is why I try to be realistic in my work. I believe in ritual, I believe in spell work and I believe in energy, intention, spiritual support, and the deeper forces that move through our lives. But I also believe in being honest with people; I do not want to sell fantasy, false promises, or the idea that witchcraft removes all personal responsibility. Spiritual work can be powerful, but it should still be approached with respect and a grounded mind.

When people come to The Hour of Witchery, to me, they are not just coming across a piece of content. They are coming to someone who actually does this work. I offer rituals, readings, spiritual guidance, mentoring, books, and courses because this is the path I live and have lived for 30+ years and the work I feel called to provide. It is not about putting on a performance; it is about offering something real, thoughtful, and spiritually meaningful.

Being a traditional witch, to me, means that my work is rooted in practice, not performance. It means I value ritual, folk wisdom, nature, spirit, energy, personal experience, and the old ways. It does not mean I am trying to look a certain way or fit into a certain online version of what a witch should be. It also does not mean I think everyone has to practice the same way I do because witchcraft is deeply personal, and each person’s path will look different, and that is something I love teaching others about.

What matters to me is authenticity and I want my work to feel real because it is real to me. I want people to know that when I write, teach, read, or cast, it is coming from actual practice and not from trying to follow a trend. I am still human, and I am still learning and growing like anyone else, even after 30+ years, but this is not something I picked up because it became popular online. This has become part of who I am and how I serve others.

I think a lot of people are looking for something more grounded now and they want spiritual work that feels honest, they want to learn from people who are actually connected to what they teach...they want guidance that does not feel copied, rushed, or overly polished and they want to feel like there is a real person behind the work.

That is what I try to offer through The Hour of Witchery and through all the projects I do alongside. I am not here to influence people into becoming a copy of me. I am here to teach, guide, support, and offer spiritual work to those who feel called to it. I want people to connect with their own path, build their own understanding, and approach witchcraft in a way that feels meaningful, respectful, and real. Maybe some people would say that alone makes me an influencer of sorts.

I am a practitioner, teacher, and guide. I am a traditional witch, and this is not something I perform for attention, overnight or because it is trending. It is something I live, practice, and offer with care. Everyone has their path, passion, beliefs, and ways they want to express that; I will always encourage and support everyone to follow what they feel most guided toward. So when I say I am not an influencer, I do not mean that as an insult to anyone. Ever. I simply mean that my work has a different foundation. <3

Blessings, Avanjia

www.thehourofwitchery.com